Hello and welcome to the White’s Bakery and Cafe Bakeology Blog! We have grand plans for this little piece of the internet and hope you will take some time to follow along. Our vision is this: to keep you up to date with happenings at the bakery, share recipes and tips (and the occasional tutorial) and to let you in on some of the behind-the-scenes fun at White’s.
To kick this off, we thought we’d share a bit of our bakery’s history...
When White’s Bakery opened back in 1987, we were a small shop in Easton, MA with a modest menu of tried-and-true recipes. Baking bread, muffins, cookies and cakes from scratch, we built a reputation for great food and excellence in service. Two short years later, we relocated to Brockton and opened our flagship Pearl Street location. Almost thirty years later, we are still here--proudly serving those original recipes to many of the same customers from the early days. The best part? Our customers’ families have grown with the bakery! We’ve seen these families thrive and change through weddings, birthdays, holidays and anniversaries. It’s truly amazing and we’re so lucky to have supporters and friends that trust us to be part of those very special celebrations!
It didn’t take long before our growth gave us an opportunity to expand. The next ten years of our business were spent upgrading from a small storefront to our current 25,000 square foot retail and production space. That expansion has enabled us to produce 200 baked breads and treats on a daily basis, and a few hundred custom cakes a week. All of our goods are prepared in Brockton and delivered to our Hingham and Mansfield locations daily.
We opened our second location on Derby Street in Hingham back in 1997. We are proud to say that White’s is the oldest existing tenant still operating at the Derby Street Shoppes, and we are continually looking for new ways to delight and serve our Hingham customers. (Have a suggestion? Email us your ideas here!). In March of 2014 we opened our third shop in Mansfield, completing the White’s Bakery and Cafe trifecta!
2012 brought the expansion and renovation of our Brockton store which has bolstered our capabilities tremendously, allowing us to better serve our customers and community at large. Offering soups, salads, paninis and even prepared dinners to go, our Brockton café truly means that White’s is more than just a breakfast spot. If you haven’t tried us for lunch, take a look at our cafe menu. We also post new specials regularly--follow us on Instagram to get those updates!
It’s important to note that our growth would not have been possible without the loyalty and passion of our staff, some of whom have worked alongside shop owner David White for well over 25 years. We are so fortunate and truly honored to have such amazing, inspiring and dedicated members of the White’s Bakery team.
After over 40 years as a professional baker and shop owner, David continues to work seven days a week (!), passionately baking and running the front of house. Let’s not forget that White’s is also a family affair: David works closely with his daughter and 2 sons each and every day. The strength and love of family is what makes White’s Bakery and Cafe what it is.
We so are grateful to our regular customers who come in for our fresh bread (apricot white chocolate, chorizo asiago and cranberry pecan just to name a few!), organic coffee, croissants and famous blueberry muffins. Couples who have purchased their custom wedding cakes from us have come back for anniversary cakes, baby shower treats, and birthday cakes for their children. Plenty of our friends and neighbors come in for seasonal delights, like our pumpkin cheesecake, Yule logs, custom cakes (perfect for any occasion) and our Christmas gingerbread houses. The seasons come and go, but we’re happy to say that our recipes keep bringing people back. Being part of this community is what gets us up and baking.
But let’s not forget the folks who visit our shop for the very first time! There’s nothing better than catching glimpses of newcomers when they take in the sights and smells of the shop. Like moths to a flame, we see your faces light up with excited childish grins as you approach the colorful display cases. Nothing makes us happier! Our customers inspire us each day to work harder and strive to be the best bakery around.
So thank you as always for your continued support and for including us in your special events, celebrations and familial milestones. Thank you for spreading the word and allowing us to create and share the things that we love. Our intention is to serve you through many years to come with fresh ideas, family atmosphere, and flavorful recipes that delight. Thanks for being part of our thirty-year history!
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